Building purpose-driven branding and web design for tech companies.

● Independent brand designer with over a decade of entrepreneurship, leadership, and collaboration with global teams within startups and design agencies crafting flexible visual identity systems.

MORE SOON

Prezento

Artificial Intelligence
Visual Identity and Web Design

Leon Liability

Enterprise
Visual Identity, Web Design & SaaS
PROCESS

Enhance market presence, ensure consistency, and boost efficiency.


Invest in branding and design to enhance your brand value, leave your competition behind and establish compelling reasons for customers to choose you. This approach will draw customers, retain talent, enhance sales, attract investors, build equity, and simplify transformations.

01

Kickoff and Blueprint

We start with an initial conversation to understand your goals and aspirations, followed by creating a strategic blueprint that outlines the roadmap for your brand’s development.

04

Discovery

With our partnership established, we dive deep into understanding your brand’s core. This step gathers the essential insights needed to shape the design process.

03

Strategic Design

With insights in hand, I create thoughtful and impactful designs—from logos to full visual identity systems—that bring your brand’s vision to life and resonate with your audience.

04

Refinement & Lauch

We refine the designs based on your feedback and prepare for a launch. You’ll receive all the assets and tools you need to introduce your brand confidently across every platform.

PACKAGES

Enhance market presence, ensure consistency, and boost efficiency.

I understand that every business is unique, with its own goals, challenges, and aspirations. That’s why I’ve meticulously crafted branding packages to meet your specific needs. Whether you’re a new startup defining your brand for the first time or an established company seeking ongoing design services, I offer one-time solutions or monthly subscription plans to ensure your brand grows with your business.

Ideation

At early-stage business need a basic brand foundation and a minimal web presence to test and validate their ideas.

$4,990us

Get started

Brand Strategy:

Naming
Brand Purpose and Vision,
Core Values, and
Brand Personality.

Brand Positioning and Differentiation,
Brand Message,
Brand Tone and Voice, and Tagline Development,
Brand Storytelling,
Brand Audit, Audience Research & Insights.

Visual Identity (Basic):

Logo Design
(One proposals + Two revisions)

Visual Identity System:
Color palette,
Typography,
Two (2) stationery/collateral
Brand Style Guide (5 pages), and
Slide Deck Presentation (5 slides).

Imagery,
Iconography,
Illustration system,
Email templates.
Brand Marketing assets.

Web Design:

Landing Page Design (template-based)
Max. one (1) page + Hosting 1 year
Support 1 moths

CMS Integration
Advanced UX/UI Web Design,
No Code SAAS

Campaign Strategy:

MVP Discovery (guidance or consultancy),
Launch Blueprint, and
Content Strategy
Brand Evolution & Audit.

Growth

Business that require a more comprehensive brand strategy and enhanced digital presence to attract investors and early customers.

$9,990us

Get started

Brand Strategy:

Naming (if requierd)
Brand Purpose and Vision,
Core Values,
Brand Personality,
Brand Positioning and Differentiation,
Brand Message,
Brand Tone and Voice, and Tagline Development

Brand Storytelling,
Brand Audit, Audience Research & Insights.

Visual Identity

Logo Design
(Two proposals + Two revisions)

Visual Identity System:
Color palette,
Typography,
Five (5) stationery,
Textures,  
Six (6) stationery/collateral,
Brand Style Guide (30 pages),  
Slide Deck Presentation (10 slides),
Imagery, and
Iconography.

Illustration system,
Email templates.
Brand Marketing assets.

Web Design:

Marketing Website (templated with customization)
Max. five (5) pages + Hosting 1 year
Support 3 moths
CMS Integration

Advanced UX/UI Web Design,
No Code SAAS

Campaign Strategy:

MVP Discovery (guidance or consultancy),
and Launch Blueprint,

Content Strategy
Brand Evolution & Audit.

Scale

Business at this stage need to ensure consistent brand execution across various touchpoints and a more optimized digital experience to scale their reach.

$14,990

Get started

Brand Strategy:

Naming (if requierd)
Brand Purpose and Vision,
Core Values,
Brand Personality,
Brand Positioning and Differentiation, Brand Message, Brand Tone and Voice, Tagline Development,
Brand Storytelling,
Brand Audit, Audience Research & Insights.

Visual Identity:

Brand System Enhancement & Iteration, Visual Expansion for New Business Verticals or Markets

Two Logo Design for New Business Verticals or Markets - (Two proposals + Two revisions)

Visual Identity System:
Color palette,
Typography,
Imagery,
Ten (10) stationery/collateral,
Textures,  
Brand Style Guide (45 pages),  
Slide Deck Presentation (15 slides),
Imagery,
Iconography,
Illustration system,
Email templates, and
Brand Marketing assets (5)

Web Design:

Advanced UX/UI Web Design,
Max. ten (10) pages + Hosting 1 year
Support 6 moths,
CMS Integration, or
No Code SAAS

Campaign Strategy:

MVP Discovery (guidance or consultancy),
Launch Blueprint,  
Content Strategy and
Brand Evolution & Audit.

Free

$0,00/year

Ideal for solo creators and small teams
Start for Free
FEATURES
1 user seat
Basic AI assistance
Limited Brand Voice
Email support
Basic analytics
Professional
Most Popular

$4499/year

Best for growing startups and collaborative teams
Sign Up with Professional
FEATURES
Everything in Creator, plus:
3 user seats, expandable up to 5
3 Custom Brand Voices
Content performance insights
Team collaboration tools
Enterprise

$9999/year

Perfect for large enterprises needing advanced features and support
Sign Up with Enterprise
FEATURES
Everything in Pro, plus:
Unlimited user seats
Dedicated account manager
Advanced analytics dashboard
Customizable workflows

Creator

Ideal for early-stage business looking to establish a professional brand presence with essential design assets.

$3,850us / month

Get started

Cancel or Pause anytime.

One requests at a time:

Logo Design
Brand Style Guides
Iconography
Slide Deck Presentation
Illustration
Stationery material
Email Templates
Digital Brand Marketing assets
Landing page Web Design - (Webflow /Wordpress)

Average delivery time: 48 hours

Enterprise

Perfect for scaling companies needing comprehensive design support for consistent brand growth across all channels.

$7,590us / month

Get started

Cancel or Pause anytime.

Two requests at a time:

Logo Design
Brand Style Guides
Iconography
Slide Deck Presentation
Illustration
Stationery/collateral material
Email Templates
Digital Brand Marketing assets
Multi page Web Design - Webflow /Wordpress
Digital Marketing collateral
Social Media

Average delivery time: 48 hours

Do you still have questions?

Schedule a 10-Minute Intro Call
BENEFITS

A clear message and consistent visual experience at the right time ensure success

Invest in branding and design to enhance your brand value, leave your competition behind and establish compelling reasons for customers to choose you. This approach will draw customers, retain talent, enhance sales, attract investors, build equity, and simplify transformations.

Take the first step in redefining your brand with a global perspective

Whether you’re a new startup defining your brand for the first time or an established company seeking ongoing design services, I offer one-time solutions or monthly subscription plans to ensure your brand grows with your business.

TESTIMONIALS

Let's combine your vision with my expertise to create a cohesive brand design system

I believe in the immense power of brands. Not just any brand, but brands that inspire, that speak a global language, and that position companies not as fleeting names, but as flag-bearers of innovation.


Brands that not only generate wealth but also positively impact lives, driving the creation of a more inclusive world.

He's swift grasp of our ideas and clear communication made the creative process effortless. His artistic vision and tech-savvy expertise perfectly aligned with our branding and SAAS development needs, ensuring our ongoing satisfaction.

Sebastian Ospina

Founder

Marcelo is a creative designer, we have been working on different projects, and he has a tremendous capabilities to understand our needs. The perception of our brand grew and continues grow significantly.

Victor Julian Duque

CEO / Founder

The complete process was impeccable, from conceptualization to launch. Marcelo encapsulated our vision and business direction into a complete, aesthetic, and impactful brand. He is very friendly, proactive and passionate. Excellent Service!

Santiago

CEO

The rebranding objective was excellent; the new look validates who we are and what we are doing. He has tremendous energy, professionalism, and experience.

Vannesa Giraldo

Co Founder / Art Director

Sophistication is in his creative work. Beautiful, playful, and strategic. We needed something that could be impactful, and now it is a reality. Marcelo designed an enormously comprehensive identity with coherence, responding to the complex design brief.

Fabian Osorio

Co Founder

He created a unique, professional, and incredible brand experience. We could not be happier with the results. Marcelo is creative, energetic, and dedicated.

Santiago Pizzarro Valencia

CEO

We're ecstatic with the new brand results. Marcelo demonstrated expertise and enthusiasm on each detail and challenge of the strategy and design. Now we have a brand identity system fit for the future.

Juan David Cano

Founder

Ambiotic
Electrotics®
IVICCO
Ideeen Electronics
M3 Medios
Mobility
Novitas
CTYT Consulting
Sumas Fundation
Estratégica
Invercrip
Planomap
Prezento
Usman Risk Consulting
Monsolda®
Kannves
Suma Consulting Group
Kuartas