Building purpose-driven branding and web design for tech and companies.

As a tech startup founder who successfully scaled and exited, I empower tech leaders to navigate survival and scalability by building dynamic business models and brands that inspire belief, differentiate in crowded markets, and drive exponential growth—Overcoming pivotal hurdles in market validation and investor engagement.

Electrotics
Internet of Things
Visual Identity
Global Strategy
Product Design
Loorlab
Digital Experiences
Brand Strategy
Visual Identity
Web Design
InverCrip
Cryptocurrency
Brand message
Brand Identity
Digital Experience
ZanySignals
Synthesizer
Visual Identity
Web Design
Product Design
Converzzo
Social Media
Naming
Visual Identity
Digital Content
Vasco Solutions
Cloud Computing
Brand Identity
Visual Identity
Digital Content
MORE SOON
Prezento
Artificial Intelligence
Visual Identity and Web Design
Leon Liability
Enterprise
Visual Identity, Web Design & SaaS
BRANDS

Featured Logofolio

RDA

2025

marcelo.design

Visual Identity and Web Design

NPT

2025

marcelo.design

Visual Identity System, Strategy + Web Design

Brandtelly

2024

marcelo.design

Brand identity, SAAS, E-commerce Website

Prezento

2024

marcelo.design

Visual Identity + Website

Leon Liability

2023

marcelo.design

Logo Design, SaaS Product Design, E-commerce Website

Waveloor

2022

marcelo.design

Brand Strategy, Brand identity

Loorlab

2022

marcelo.design

Brand strategy, Visual Identity System + Website

Zanysignals

2020

marcelo.design

Visual identity, Product Design + E-commerce Website

Vasco Solutions

2018

marcelo.design

Visual identity system + Website

PRSPCTV

2018

-

Brand Identity, Social Media Content

Kuartas Seguros

2018

-

Naming + Logo Design

Invercrip

2018

marcelo.design

Visual Identity System, Website + Social Media

Ambiotic

2017

-

Brand identity, Website

Kannves

2017

marcelo.design

Visual Identity

Usman Risk Consulting

2017

-

Visual Identity + Web Design

Converzzo

2017

marcelo.design

Naming, Visual Identity + Social media content

Novitas

2017

-

Visual Identity

Monsolda

2016

marcelo.design

Naming, Visual identity + Website

Estratégica

2015

marcelo.design

Visual identity + Website

Pic Black Raven

2015

IVICCO

Visual Identity + Social media content

Mobility Rent a Car

2015

IVICCO

Visual Identity + E-commerce Website

Sumas

2015

-

Visual Identity + Stationery

Labeur

2015

IVICCO

Logo Design + Product Design

IVICCO

2014

IVICCO

Business Strategy, Visual Identity System, Marketing Digital Campaigns

CTYT

2014

-

Visual Identity System

Electrotics

2013

-

Business strategy, Visual identity system, Website + Collateral

Ideeen Electronics

2012

-

Visual Identity, Product Design + Website

Planomap

2011

-

Visual Identity

PROCESS

Transforming brands with a strategic, collaborative creative process powered by AI.


Invest in branding and design to elevate your brand's value, attract investors, retain top talent, outpace the competition, and give customers compelling reasons to choose you.

01

Kickoff and Blueprint

An initial conversation to understand your goals and aspirations, followed by creating a strategic blueprint that outlines the roadmap for your brand’s development.

04

Discovery

With our partnership established, I dive deep into understanding your brand’s core. This step gathers the essential insights needed to shape the design process.

03

Strategic Design

Guided by the core strategy, I create impactful designs and strategic solutions that bring your brand’s vision to life and resonate with your audience.

04

Refinement & Lauch

I refine the designs based on your feedback and prepare for a launch. You’ll receive all the assets and tools you need to introduce your brand confidently across every platform.

Take the first step in redefining your brand with a global perspective

Whether you’re a new startup defining your brand for the first time or an established company seeking ongoing design services, I offer one-time solutions or monthly subscription plans.

TESTIMONIALS

Let's combine your vision with my expertise to create a cohesive brand experience

I believe in the immense power of brands. Not just any brand, but brands that inspire, that speak a global language, and that position companies not as fleeting names, but as flag-bearers of innovation.


He's swift grasp of our ideas and clear communication made the creative process effortless. His artistic vision and tech-savvy expertise perfectly aligned with our branding and SAAS development needs, ensuring our ongoing satisfaction.

Sebastian Ospina

Founder

Marcelo is a creative designer, we have been working on different projects, and he has a tremendous capabilities to understand our needs. The perception of our brand grew and continues grow significantly.

Victor Julian Duque

CEO / Founder

The complete process was impeccable, from conceptualization to launch. Marcelo encapsulated our vision and business direction into a complete, aesthetic, and impactful brand. He is very friendly, proactive and passionate. Excellent Service!

Santiago

CEO

The rebranding objective was excellent; the new look validates who we are and what we are doing. He has tremendous energy, professionalism, and experience.

Vannesa Giraldo

Co Founder / Art Director

Sophistication is in his creative work. Beautiful, playful, and strategic. We needed something that could be impactful, and now it is a reality. Marcelo designed an enormously comprehensive identity with coherence, responding to the complex design brief.

Fabian Osorio

Co Founder

He created a unique, professional, and incredible brand experience. We could not be happier with the results. Marcelo is creative, energetic, and dedicated.

Santiago Pizzarro Valencia

CEO

We're ecstatic with the new brand results. Marcelo demonstrated expertise and enthusiasm on each detail and challenge of the strategy and design. Now we have a brand identity system fit for the future.

Juan David Cano

Founder

Ambiotic
Electrotics®
IVICCO
Ideeen Electronics
M3 Medios
Mobility
Novitas
CTYT Consulting
Sumas Fundation
Estratégica
Invercrip
Planomap
Prezento
Usman Risk Consulting
Monsolda®
Kannves
Suma Consulting Group
Kuartas