Building purpose-driven branding and web design for tech companies.

As a tech startup founder who successfully scaled and exited, I empower tech leaders to navigate survival and scalability by building dynamic business models and brands that inspire belief, differentiate in crowded markets, and drive exponential growth—Overcoming pivotal hurdles in market validation and investor engagement.

ZanySignals | Eurorack synthesizers | marcelo.design
ZanySignals
Synthesizer
Visual Identity
Web Design
Product Design
Loorlab | Branding and brand identity | marcelo.design
Loorlab
Digital Experiences
Brand Strategy
Visual Identity
Web Design
Electrotics | Smart City | Branding Design
Electrotics
Internet of Things
Visual Identity
Global Strategy
Product Design
Converzzo | Digital Marketing | Branding
Converzzo
Social Media
Naming
Visual Identity
Digital Content
Vasco Solutions - Rebrand - marcelo.design
Vasco Solutions
Cloud Computing
Brand Identity
Visual Identity
Digital Content
Invercrip - marcelo.design - Branding
InverCrip
Cryptocurrency
Brand message
Brand Identity
Digital Experience
MORE SOON
Leon Liability
Enterprise
Visual Identity, Web Design & SaaS
Prezento
Artificial Intelligence
Visual Identity and Web Design
PROCESS

Transforming brands with a strategic, collaborative creative process powered by AI.


Invest in branding and design to elevate your brand value, outpace the competition, and create compelling reasons for customers to choose you. This strategic approach not only attracts customers but also retains talent, boosts sales, attracts investors, builds equity, and facilitates seamless transformations.

01

Kickoff and Blueprint

An initial conversation to understand your goals and aspirations, followed by creating a strategic blueprint that outlines the roadmap for your brand’s development.

04

Discovery

With our partnership established, I dive deep into understanding your brand’s core. This step gathers the essential insights needed to shape the design process.

03

Strategic Design

Guided by the core strategy, I create impactful designs and strategic solutions that bring your brand’s vision to life and resonate with your audience.

04

Refinement & Lauch

I refine the designs based on your feedback and prepare for a launch. You’ll receive all the assets and tools you need to introduce your brand confidently across every platform.

Take the first step in redefining your brand with a global perspective

Whether you’re a new startup defining your brand for the first time or an established company seeking ongoing design services, I offer one-time solutions or monthly subscription plans to ensure your brand grows with your business.

TESTIMONIALS

Let's combine your vision with my expertise to create a cohesive brand design system

I believe in the immense power of brands. Not just any brand, but brands that inspire, that speak a global language, and that position companies not as fleeting names, but as flag-bearers of innovation.


Brands that not only generate wealth but also positively impact lives, driving the creation of a more inclusive world.

He's swift grasp of our ideas and clear communication made the creative process effortless. His artistic vision and tech-savvy expertise perfectly aligned with our branding and SAAS development needs, ensuring our ongoing satisfaction.

Sebastian Ospina

Founder

Marcelo is a creative designer, we have been working on different projects, and he has a tremendous capabilities to understand our needs. The perception of our brand grew and continues grow significantly.

Victor Julian Duque

CEO / Founder

The complete process was impeccable, from conceptualization to launch. Marcelo encapsulated our vision and business direction into a complete, aesthetic, and impactful brand. He is very friendly, proactive and passionate. Excellent Service!

Santiago

CEO

The rebranding objective was excellent; the new look validates who we are and what we are doing. He has tremendous energy, professionalism, and experience.

Vannesa Giraldo

Co Founder / Art Director

Sophistication is in his creative work. Beautiful, playful, and strategic. We needed something that could be impactful, and now it is a reality. Marcelo designed an enormously comprehensive identity with coherence, responding to the complex design brief.

Fabian Osorio

Co Founder

He created a unique, professional, and incredible brand experience. We could not be happier with the results. Marcelo is creative, energetic, and dedicated.

Santiago Pizzarro Valencia

CEO

We're ecstatic with the new brand results. Marcelo demonstrated expertise and enthusiasm on each detail and challenge of the strategy and design. Now we have a brand identity system fit for the future.

Juan David Cano

Founder

Ambiotic
Electrotics®
IVICCO
Ideeen Electronics
M3 Medios
Mobility
Novitas
CTYT Consulting
Sumas Fundation
Estratégica
Invercrip
Planomap
Prezento
Usman Risk Consulting
Monsolda®
Kannves
Suma Consulting Group
Kuartas