Electrotics
Sustainable, efficient, and smarter.
Brand strategy, visual brand system, product and web design for a global award-winning smart cities tech start-up.
Project Overview
Electrotics, established in 2014, stands out as an innovative technology startup acclaimed for its advancements in hardware and software solutions tailored for the health sector, IoT, and Smart City initiatives. In 2019, the company was acquired by Usman Risk Consulting Group, marking a new chapter in strategic growth. Electrotics has also earned recognition for its influential partnerships with industry giants like Huawei, Schréder, and Libelium, highlighting its commitment to collaborative excellence and pioneering technology in the smart infrastructure domain.
The Challenge
Set in 2014 by its founder, was multifaceted, focusing on the creation of a comprehensive brand system that integrated strategy, design, and marketing. The objective was to forge a distinctive brand identity, establish a versatile online presence through a functional website, and launch impactful marketing campaigns. These initiatives were targeted at increasing investor interest and drawing in top-tier talent, thereby positioning ELECTROTICS as an innovator in smart city solutions.
The Result
The design draws from the essence of electronic circuitry and connectivity, using sleek lines that form a circuit-like representation of the letter 'E'. This modern mark symbolizes the flow of information and the interconnected nature of smart technology.
To create a strong sense of identity and recognition within the industry, a decision was made to employ a vibrant color palette centered around digital blue. This choice aims to attract attention and symbolize the brand's commitment to modernity and innovation—key attributes in the contemporary, fast-paced technological landscape. Furthermore, the development of a unique three-dimensional gradient space ensures Electrotics presents a uniform and coherent brand image across all marketing platforms, from physical showrooms to the online website.
The website has a sleek and minimalist layout that prioritizes clarity and user-friendliness. It features bold typography and a clean grid layout, along with detailed imagery and icons that visually communicate technological sophistication and a forward-thinking brand. The design reinforces a commitment to innovation and accessible solutions.
