Brand Identity Designer and Strategic Visionary
I'm Marcelo Bernal Gomez, a multicultural and innovative brand designer, electronics engineer, and serial entrepreneur based on Shelter Island, New York.
My carrer in design began in 2011 when I created the first logo I have done at the time of my employment as a draftsman in architectural and engineering projects at my mother's company, Planomap. This early exposure to design, coupled with my studies in electronic engineering, sparked a passion for blending technology and design.
Having founded a fast-growing digital agency, which I strategically exited, and an award-winning tech startup, acquired in 2019 by a leading consulting firm in Latin America, I empower tech companies and leaders to build purpose-driven brands, visual identities, and digital experiences that are not only visually appealing but also transformative.
Over the last 10 years, I've had the privilege of working with cross-functional teams in agencies, startups, and large tech businesses like Huawei, Schréder, and Libelium (Google Partner), as well as disruptive startups in Colombia, the USA, and London. My experience spans various industries, including Artificial Intelligence, Hardware Technology, Fintech, Biotech, Robotics, E-commerce, eHealth, Software/SaaS, IoT, Smart Cities, Energy & Power, Cloud Computing, Consumer Electronics, Health & Wellness, Blockchain, and Telecom.
What inspires me is the combination of design, technology, and innovation to create businesses, products, and brands that not only generate wealth but also positively impact lives, driving the creation of a more inclusive world.
Beyond my design work, I have served as a mentor for over 20 early-stage entrepreneurs across Colombia, the USA, and London.