Vasco Solutions

Vasco Cloud Solutions is a leading provider of innovative cloud computing services. They have been in business since 2006 and are dedicated to providing high-quality web services to private clients and state entities. The company focuses on delivering reliable and cost-effective services, revolutionizing data management systems, enhancing global data accessibility, and optimizing operational costs. Their successful securing of websites and services is evident through their partnership with Symantec, a pioneer in the field.

In 2019, Vasco Solutions faced the challenge of improving its online presence and brand image. They wanted a rebranding to better reflect the company’s offerings and bring new vitality to its brand, which aligned with a strategic repositioning at global events.

The brand's essence is captured in a distinctive isotype, elegantly crafted from the letters 'VS' to form an iconic, simple, and recognizable symbol.

A magic color palette with fluorescent green as a primary color energizes the visual identity and interplays vibrancy and restraint. This is balanced with grays and dark greens, ensuring the energy is harnessed within a framework of sophistication.

In their graphic materials, patterns inspired by the brand symbol create a rich visual texture that captures the eye and enriches the overall design system. Vasco Solutions' typographic identity uses a unique adaptation of the Point™ font, which captures the essence of geometric design. Nexa Bold complements the primary font and adds a layer of contemporary robustness to the overall brand presence.

All visual elements in the identity system reflect the company's core values of trust, experience, and quality, using a cohesive and adaptable visual language. This alignment has not only increased brand recognition but also significantly boosted customer loyalty, with a notable 85% customer preference for the new branding.