InverCrip

Distributed, Stability & Trustless.

Brand strategy, visual identity, web design, and social media content for a vanguard cryptocurrency startup.

Role

Designer, Strategist and Web Designer

Deliverables

Visual identity: logo, typography, color palette, brand style guide, collateral, branded digital content; and web design.

Collaborators

Digital Resources

Project Overview

INVERCRIP is dedicated to demystifying the complex world of cryptocurrency investments. The firm stands committed to developing and sharing knowledge about the cryptocurrency markets as a novel means to enhance the quality of life for individuals. They provide robust support based on deep understanding, aiming to empower people to navigate this new global economy confidently.

The Challenge

In 2016, INVERCRIP needed a robust brand identity that accurately reflects its mission and values in the ever-evolving cryptocurrency investment market.

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The Result

The identity developed upon the idea of "blockchain structure." The simplest forms represented stores data or information packaged into blocks and sending person by person. One vibrant teal for primary color brings a refreshing energy and digital flexibility to the new look.

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