Converzzo
Digital, adaptive, and trending
Naming and brand look and feel for the largest digital community and education hub in LATAM focus on social media.
Role
Designer
Deliverables
Naming, visual identity: logo, typography, color palette, brand style guide, collateral and branded digital content.
Collaborators
Digital Resources
https://www.instagram.com/converzzoProject Overview
Converzzo is a digital marketing academy that offers specialized training to entrepreneurs, businesses, and personal brands. They provide courses and consultancies to help these individuals expand their potential in marketing and social media to increase lead conversions. Converzzo has trained over 5,500 students in 15+ countries and has a strong social media presence, with 330K followers on Instagram, 490K followers on TikTok, and 72,615 views on YouTube.
The Challenge
In 2016, Santiago, the visionary behind what would become Converzzo, stood at the brink of establishing a large digital community and education for social media expertise. His ambition was clear, but he faced a daunting challenge: building a brand that would resonate with a wide audience and stand the test of time in the fast-evolving digital growth. Santiago needed a brand identity that could encapsulate the essence of a fun, modern digital marketing academy and foster a connection with aspiring entrepreneurs, businesses, and personal Spanish-speaking brands worldwide.
The main goal was to create a brand with a distinctive emblem that could be used in digital sources, like social media.
The Result
The naming strategy for Converzzo was carefully designed to connect with the digital marketing industry. A lettermark approach was chosen to represent the concept of 'conversion,' which is a crucial aspect of the industry. The name is unique and easy to remember due to its phonetic twist. The double 'Z' adds a memorable and dynamic edge to the name, reflecting the brand's energetic and innovative values. This decision underlines the company's commitment to delivering practical and effective marketing solutions that will help its clients thrive in today's ever-changing business environment.
To symbolize the bridge between traditional sales and the dynamic digital marketplace, a 'ZZ' monogram was created. The primary color used is cobalt blue, signifying trust and intelligence, while the bright yellow background captures attention. The ATAMI font was chosen for its modern flair and readability, giving the brand an energetic and sleek appeal. The name 'converzzo' is playful and robust, and when paired with the strength of its monogram and bold architecture, resonated deeply with customers, leading to a 98% preference for the new branding. This reinvention not only fortified customer loyalty but also propelled a 50% increase in repeat engagements.
The brand's graphic elements were improved by adding playful iconography and 3D emojis. This made the brand look more approachable and modern, reflecting its digital fluency and futurism. These visual elements serve as tools to communicate with the audience and add stylistic touches to the brand's image, making it more engaging and user-friendly. The use of emojis is a way of connecting with the brand's digital-savvy audience, showing that it speaks their informal language of social media communication. Icons are also used to simplify complex marketing concepts into simple, relatable imagery.
Results
The naming strategy for Converzzo was carefully designed to connect with the digital marketing industry. A lettermark approach was chosen to represent the concept of 'conversion,' which is a crucial aspect of the industry. The name is unique and easy to remember due to its phonetic twist. The double 'Z' adds a memorable and dynamic edge to the name, reflecting the brand's energetic and innovative values. This decision underlines the company's commitment to delivering practical and effective marketing solutions that will help its clients thrive in today's ever-changing business environment.
To symbolize the bridge between traditional sales and the dynamic digital marketplace, a 'ZZ' monogram was created. The primary color used is cobalt blue, signifying trust and intelligence, while the bright yellow background captures attention. The ATAMI font was chosen for its modern flair and readability, giving the brand an energetic and sleek appeal. The name 'converzzo' is playful and robust, and when paired with the strength of its monogram and bold architecture, resonated deeply with customers, leading to a 98% preference for the new branding. This reinvention not only fortified customer loyalty but also propelled a 50% increase in repeat engagements.
The brand's graphic elements were improved by adding playful iconography and 3D emojis. This made the brand look more approachable and modern, reflecting its digital fluency and futurism. These visual elements serve as tools to communicate with the audience and add stylistic touches to the brand's image, making it more engaging and user-friendly. The use of emojis is a way of connecting with the brand's digital-savvy audience, showing that it speaks their informal language of social media communication. Icons are also used to simplify complex marketing concepts into simple, relatable imagery.
https://assets-global.website-files.com/5fc30af5f7e1554c6589bcd9/6546d8313044e51137a3d535_Converzzo-transcode.mp4
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